It seems important in the world of non-fiction to create a best-selling series. McDonald's has a menu with a plethora of menu items from Big Macs to milk shakes, not just a menu that has only one item: Quarter Pounders for example. Once they build a brand around fried apple pies its easier to get the customer to buy a vanilla milk shake wrapped in the same brand.
The same applies to non-fiction and fiction books for that matter. (think Stephen King.) When you write one book, think of 10.
Here is the book ... due in February 2012. Pass it along to 1 million others so it can in fact become a bestseller. Much appreciated ... and go to www.smallbizcoffee.com if you would like to sign up for updates.
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